Small businesses often struggle to find the right tools to manage their PPC campaigns. Many of them start with Google Adwords and then learn it’s not so easy to use without professional help.
Fortunately, there are various white PPC management services that can take over the heavy lifting for you. These companies specialize in managing pay-per-click campaigns for businesses that don’t have the time or resources to do it themselves.
Here are five of the best white label PPC management services for small businesses:
AdStage is a comprehensive software platform used by digital marketers across the world. It offers everything needed for managing PPC campaigns, from keyword research and bidding to analytics reporting and optimisation. The platform also allows users to build landing pages that can be customised with their own branding, which is great for affiliate marketers who want to monetise their own websites with ads.
AdWords is one of the oldest and most popular platforms for managing paid search campaigns. It offers a robust set of features that can help you run campaigns across various devices and channels, including mobile apps and YouTube video ads. The platform is free up to certain limits — after that, you need to pay per click (PPC) or cost per acquisition (CPA) based on your budget and needs. AdWords also provides guidance on how much each keyword should cost based on its performance data.
Google AdWords Express is a free version of Google AdWords that helps you get started with online advertising campaigns in minutes. You can create ads based on your business location, service area or keywords that customers may be searching for when looking for your products or services. You can also track and analyse how visitors respond to your ads — from clicks to conversions — so you know what works and what doesn’t work for your business needs.
A relatively new player in the world of pay-per-click advertising, Bing Ads provides similar services as Google AdWords at a lower cost per click (CPC). This means more bang for your buck! Bing Ads also offers additional features like call tracking and conversion tracking that aren’t available with other platforms like Facebook or Twitter ads.
AdvertiseMint offers white label PPC management services for both Google Shopping and Bing Ads. Their platform includes automated bidding tools, keyword research tools and more advanced features like geo-targeting and negative keyword lists without any additional cost beyond what they charge for their basic package (which starts at $199/month).
WordStream offers both free and paid versions of its PPC management software via its SEMRush platform. The free version offers several basic features, including keyword research, automated bidding and conversion tracking. If you need more advanced features like segmentation or ad scheduling, you’ll need to upgrade to one of WordStream’s paid plans (starting at $89 per month).
ManageMyAds offers white label SEO and SEM services for agencies and in-house teams alike. They have experience with Google AdWords and Bing Ads, as well as Facebook Ads, LinkedIn Ads and local searches. Their platform allows users to create campaigns based on their goals — whether that’s driving leads or optimising mobile traffic — then track them through conversion tracking or custom reports. ManageMyAds also offers campaign optimisation tools like keyword research and negative keyword lists so users can focus on what matters most to their business goals.
GetResponse offers a full suite of marketing tools, including landing pages and email marketing. They also have a PPC management service for small businesses called GetResponse AdWords Management. With this program, you can manage all aspects of your paid search campaigns from one place — including keywords, bids, budgets and more — without having to worry about learning complicated processes or using multiple platforms at once.
AdGooroo is an analytics and ad platform that includes PPC management features such as keyword research and optimisation. The company also offers its own custom reporting platform called AdGooroo Analytics Pro, which lets you view information from multiple accounts in one place.
This is another free tool from Google that lets you create ads on Google Shopping and manage them through AdWords Express. You can set up keywords and bids, as well as choose your audience based on location and demographics.
In general, there are a lot of white label PPC management services out there that a lot of small businesses will find helpful. But you can find the right one only if you know what you’re getting into and do your research, so be sure to check out our article above first.