Influencer marketing is a type of advertising in which the target market is reached by focusing on influential individuals. It finds the people who have the most influence on potential customers and centers marketing efforts around them.
Simply said, it is leveraging someone else’s established audience (following) to draw notice to your brand.
Influencer marketing has grown in popularity over the past several years as an approach for eCommerce firms aiming to expand their customer base and boost revenue.
Despite the encouraging figures, there are rumours that the method hasn’t worked so well for most people. The fundamental thinking behind the same is the biggest issue.
To help you develop the best approach possible, we’ve included examples of some well-known Indian firms that use influencer management agency india in this article.
Claiming to be India’s first personal care brand, mCaffeine, offers a distinctive selection of products made from coffee. It is designed for a youthful audience with high expectations who are constantly on the go but looking for the greatest self-care items.
Influencer marketing for mCaffeine aims to increase brand recognition and recall value in addition to boosting revenue. Several well-known Indian influencers, like Radhika Apte and Alia Bhatt, have collaborated with the brand.
To advertise its goods, mCaffeine collaborates with both micro- and macro-influencers. This has made it easier for them to connect with the many audiences that are made up of people who have diverse psychologies and who have varied aspirations for their lives.
Online jewellery retailer Quirksmith specialises in handcrafted and customised items. When it comes to influencer marketing, Quirksmith works with influencers who have a significant following in the fashion and jewellery niche.
As a result, they have been able to connect with influencers who can help to promote their business in a much more genuine way and efficiently reach their target demographic.
The “A Day in the Life of a Quirksmith” campaign is among Quirksmith’s most popular campaigns. For this, the brand collaborated with four well-known fashion and jewellery bloggers, who produced a video giving an inside peek at the company.
- Heads Up For Tails
Over 100,000 Instagram users follow the verified Indian pet care brand Heads Up For Tails. To expand its constantly expanding audience, HUFT collaborates with micro and macro influencers and experiments with various content types.
Their content strategy is already successful, and combining it with postings from influencers aids in keeping them at the top of the pet care market.
On their website, they also have a large area devoted to the HUFT parents, partners, and media references.
- Rage Coffee
Bharat Sethi established Rage Coffee, an online retailer of specialty coffee. The business offers over 50 different coffees and delivers its goods right to clients’ doorsteps.
Working with micro-influencers is a key component of Rage Coffee’s influencer marketing for eCommerce approach. The organisation has worked with influencers on a variety of social media channels, including Facebook, Instagram, and YouTube.
Influencer marketing efforts for Rage Coffee help the company spread the word about its products. The brand has collaborated with a number of well-known Indian celebrities, including Virat Kohli, India’s star cricketer. He has joined Rage Coffee’s influencer marketing as the most recent public figure.
Varun and Ghazal Alagh, a husband and wife duo, launched Mamaearth, an Indian natural beauty, and health company. The business provides a selection of goods free of toxic chemicals and other dangerous substances.
The influencer marketing strategy used by Mamaearth for eCommerce places an emphasis on both micro and macro-influencers. Over 100 influencers have been engaged with the group thus far through a variety of social media platforms.
Influencer marketing efforts for Mamaearth spread the word about the company and its goods. The business has run a number of effective advertisements, including the one with Shilpa Shetty, a well-known Indian actress, called “#ShaadiWalaGlowEveryday.”
- Sugar Cosmetics
One of India’s top online cosmetics brands, Sugar Cosmetics, was established in 2012. The business has a sizable social media following, with 2.3 million Instagram followers.
Influencers frequently work with Sugar Cosmetics to launch new products and promote existing ones. For example, the brand collaborated with Indian influencers and beauty bloggers to market its new line of liquid lipsticks. Additionally, the company disclosed its collaboration with Bollywood star Taapsee Pannu for its most recent campaign, #BoldAndFree.
They have been able to demonstrate the value of their products in novel ways thanks to the numerous macro and micro-influencers who frequently upload images and videos of themselves wearing the Sugar Cosmetics liquid lipsticks and other premium items (aka looks).
As we are all aware, purchasing goods online has become common practise. And one of the top online retailers for purchasing eyeglasses is Lenskart.
In addition to having a large selection of things, they also frequently have sales and discounts. The company offers a broad selection of goods, such as eyeglasses, contact lenses, and sunglasses.
With more than 1.5 million Facebook fans and more than 659k Instagram followers, Lenskart has established a significant social media presence. Additionally, they have used their social media presence to increase website traffic and revenue.
Lenskart has devoted money to influencer marketing in addition to employing conventional types of promotion like print and TV ads. For its “I’m hooked” campaign, the brand collaborated with a number of influencers in India, including Bollywood actress Katrina Kaif.
In one promotion, Katrina Kaif received a pair of sunglasses from Lenskart. She shared a snapshot of herself wearing the sunglasses on Instagram. The article created a lot of buzz and excitement about Lenskart’s products, which greatly increased website traffic for the business.
An online retailer of beauty and wellness products and services, MyGlamm provides everything from cosmetics and skincare to hair care and nails.
The business has a sizable social media following, with over 647k Instagram followers. And they’ve made effective use of this platform, collaborating with a number of influencers to market their goods and services.
The #100daysofglow challenge, in which 100 influencers shared their regular skincare procedures with MyGlamm products, was one of MyGlamm’s most popular initiatives. This improved their content strategy and raised brand awareness.
One of the best ways to promote your company and reach new consumers is through influencer marketing. A brand’s target audience can be reached in particular through this manner by users who have enormous followings (macro-influencers) or are well-known in their own niche group (micro-influencers).
Having a clear approach and picking the ideal influencers to work with are nevertheless crucial.
_Assigned to Sunetra Ghose_