We’ve all heard of the importance of a good website. But what makes a great one? First, as an online store owner, you need to understand what your customers want and need to provide them with the best possible experience. For wholesale vendors, there are several things you can do to ensure that your site meets these criteria and improves conversion rates for both B2B and B2C customers.
This guide will walk you through the points that make your wholesale website development great.
1. Intuitive Design:
You have a few seconds to catch a customer’s attention as they scroll through your website, so the design must be appealing and easy to understand. A good designer will create a simple, functional, and visually appealing site.
2. Well-Organized Navigation:
Navigation should be easy to find. Wholesale sites have so many options that the navigation needs to be front and centre, with no hoops or hurdles to jump through before you can get there.
The navigation should also be consistent across the site. Every page must have the same navigation so that your customers know where they are at any given moment and stay aware of a sea of options.
3. A Dynamic Product Catalog:
A great wholesale website should be easy to navigate. You want your customers to be able to find the products they’re looking for easily, and you also need a way of adding new products in bulk. In addition, it should be easy to edit existing product details (such as price and description) without needing extensive training or coding knowledge.
Here are some features that are important when it comes to making sure this happens:
A dynamic product catalogue: Your site can automatically pull in new data from external sources like Google Analytics into its database whenever something changes on your website or external channels. For example, if a product’s price goes up due to inflation or an increase in demand, this will automatically change in all places where that particular item is displayed on your site.
4. Wholesale Pricing Information:
You should be able to see wholesale pricing information quickly and easily. The easiest way to do this is by making it a prominent feature of your website, but you can also list it on a page that’s easily accessible via an icon or other type of link in the navigation menu. In addition, wholesale prices should be easy to compare with retail prices, so you know whether or not there is a markup involved with purchasing from your site.
If the difference between your wholesale and retail prices is significant enough, it might not make sense for you to sell. It could even hurt sales if customers feel like they’re being ripped off!
5. Customer Support Options:
The 5th feature to search for in a wholesale website is customer support options. A great website will have easy-to-find and easy-to-use contact information for customers who need help. This contact information should be available 24/7, in multiple languages, and via email or phone. The best sites even provide live chat support.
6. Help for Wholesalers:
An important aspect of a great wholesale website is the help you provide for wholesalers. Help your potential customers by offering them the following:
Customer service help with questions about products, the ordering process and payment options
Shipping information and return policies
One of the most important aspects of a great wholesale website is its ability to operate on all devices. As you know, mobile device usage is growing at an unprecedented rate and will continue for years. If your wholesale website cannot be accessed by consumers using smartphones or tablets, it won’t reach as many potential customers as it could otherwise.
A great wholesale website should work well on desktop computers and have a responsive design that allows it to be viewed properly on handheld devices such as smartphones and tablets. This will allow your wholesaler business’ site content to appear in the best way possible for whatever device is being used to access it: whether you’re looking at it from your phone, desktop computer or tablet.
A great wholesale website should be easy to use and result in good customer experiences. This is the most important thing regarding online sales, especially for smaller businesses that don’t have a lot of resources or funding.
To create an easy-to-use website:
Make sure your website is easy to navigate and quickly find what you’re looking for. If someone can’t locate the products they want on your site, they won’t buy them from you. Also, please ensure there are no typos or spelling errors on the page; this will make customers feel like they’re getting a quality product from a professional company when they encounter one of these mistakes.
We hope this article has helped you understand the importance of having a great wholesale website development. The seven features discussed here can make all the difference for your business: it will help you attract new customers, improve your brand image and increase sales.